Business Model Association (BMA)

Where business and academia intersect — the frontier of management and management studies

The Business Model Association (BMA) is a non-profit organization that advances management practice and its academic systematization at the intersection of business and scholarly research.

What We Do

Annual Symposium & Autumn Conference

The Association holds two main scholarly gatherings each year — an annual Symposium and an Autumn Conference — where members present and debate research on emerging business models. Recent themes:

  • 2026 SymposiumBusiness Vision Born of Discipline and Improvisation — The Intersection of Effectuation and Business Model Design
  • 2025 Autumn ConferenceIndustrial Architecture That Turns Technology into Value
  • 2025 SymposiumThe Frontier of Social Implementation Opened Up by AI and Data
  • 2024 Autumn ConferenceFrom Otaku to “Oshi”: Where Japan’s Soaring Content Industry Stands Today and Where It Is Headed
  • 2024 SymposiumResilience Now: Technology, Systems, Management, and People

BMA Journal

The Association publishes the BMA Journal once or twice a year, featuring members’ research and themed issues. Recent issues:

  • Vol.26 No.1 (2026)Uzbekistan in Transformation
  • Vol.25 No.1 (2025)Business Model Transformation Pioneered by the Creative Industries
  • Vol.24 No.2 (2024)A Plan for Strengthening Business Models
  • Vol.24 No.1 (2024)Business Models in Harmony with the Global Environment
  • Vol.23 No.1 (2023)Social Implementation Driven by a Bird’s-Eye Perspective

Society Award

The BMA Award (Outstanding Research Award), established in fiscal 2025, recognizes excellent research with the aim of fostering early-career researchers and advancing scholarship.

Monthly Evening Sessions

Monthly knowledge-exchange sessions that share case studies and practical insights from the frontier of business models.

Membership

The Business Model Association welcomes both individual and corporate members who wish to take part in its research and exchange. Beyond the activities above, the Association also presents the Business Model Award and hosts forums, study groups, and an overseas convention.

About the Association

The Business Model Association (BMA) is an academic society dedicated to the study of business models — advancing case-based empirical research, conceptual proposals, and scholarly exchange among its members.

The urgent task facing Japanese enterprises today is to evolve into 21st-century enterprises. The entire enterprise environment—markets, competition, finance, technology, society, and human beings—is undergoing major change.

Under these circumstances, the Business Model Association (BMA) comes into being as an organization that deepens its understanding of the present and near-future environment and, without being bound by the various circumstances of the status quo, conducts in-depth research into bold yet realistic business models for 21st-century Japanese enterprises.

Full-fledged research on business models has only just begun. The Association is expected to demonstrate its value as a place for the exchange of knowledge among its members, through empirical research based on case studies, conceptual proposals, and discussions concerning the applied technologies of business models and business model patents, and the like.

The business model of a scholarly association must also change with the times. The Association itself is a proposal for such a new business model.

The Association deploys all of its activities over the network and is a knowledge management mechanism existing in cyberspace. By conducting all discussions, research presentations, paper presentations, and association management meetings on the Web and on the mailing list, members can take part in the Association’s activities anytime and from anywhere. That is, even amid their busy activities, members can receive the provision of intellectual services such as research presentation, searching for presented papers, and the exchange of knowledge among members. In addition, by making use of the network, the costs of running the Association are reduced, thereby minimizing the burden on members. Accordingly, busy front-line researchers, consultants, businessmen, and students can participate broadly.

We hope that this Association will develop as a new community of intellectual professionals and become a place for members’ self-cultivation and self-realization.

October 1, 2000 — The Founding Members

Organization

Board & Officers

Honorary Chairman

Michael A. Cusumano

Sloan Management Review Distinguished Professor of Management, MIT Sloan School of Management, Massachusetts Institute of Technology (MIT)

President & Chairman of the Board

Kenji Tanaka

Professor, Department of Technology Management for Innovation, Graduate School of Engineering, The University of Tokyo

Directors

Masao Hirano

Professor, Waseda Business School (Graduate School of Business and Finance), Waseda University

Kazuyuki Motohashi

Professor, Graduate School of Engineering, The University of Tokyo

Koji Tanabe

Professor Emeritus, Institute of Science Tokyo

Ichiya Nakamura

President, Professional University of Information and Management for Innovation (iU)

Tatsuyuki Negoro

Professor, NUCB Business School; Specially Appointed Professor, Shizenkan University; Professor Emeritus, Waseda University

Shinichi Ueyama

Professor Emeritus, Keio University; Specially Appointed Professor, Shizenkan University

Seiko Shirasaka

Dean and Professor, Graduate School of System Design and Management, Keio University

Ryusuke Koyama

Professor, NUCB Business School; Representative Director, Bloom Concept Inc.

Secretary General

Mitsuhiro Kubota

President and CEO, The iYell Co., Ltd.

Auditor

Haruko Nishida

Representative Director, Women Help Women

Principals (Executive Officers)

Keizo Tannawa

Director, The iYell Co., Ltd.

Ami Hamamoto

Representative Director, Humanext Co., Ltd.

Go Masuda

Representative Director & CEO, BlockchainHub Inc.

Yoshikazu Yagi

Executive Officer, Taiyo Kogyo Corporation

Daisuke Nozaki

Senior Partner, McKinsey & Company

Norio Nishioka

VP of Business, Third Intelligence, Inc.

Yuya Nishimura

NTT DATA Japan Corporation

Paper Committee

ChairKiminori Gemba

Professor, Graduate School of Innovation Management, Hosei University

Toshiro Kita

Doshisha University

Kenji Tanaka

Professor, Graduate School of Engineering, The University of Tokyo

Koji Tanabe

Professor Emeritus, Institute of Science Tokyo

Masaharu Tsujimoto

Professor, School of Environment and Society, Institute of Science Tokyo

Miyuki Tsuyuki

Professor, Faculty of Law, Teikyo University

Tatsuyuki Negoro

Professor, NUCB Business School; Professor Emeritus, Waseda University

Yasunori Fujita

Professor, Faculty of Economics, Keio University

Masao Hirano

Professor, Waseda Business School, Waseda University